Advertising Policy

1. Overview

Kek Tire Shop may run advertising campaigns through Microsoft Advertising, the advertising platform associated with the Bing search engine and the Microsoft Audience Network. This policy exists to give visitors of kektireshop.us a clear, dedicated explanation of how that advertising relationship works from a data and privacy perspective, separate from our broader Privacy Policy and Cookie Policy.

This website is purely informational. It does not list prices, does not offer products for sale, and does not process any transaction or purchase. Any advertising associated with this site is intended to raise general awareness of Kek Tire Shop as a local business — not to sell a specific product online.

2. What Is Microsoft Advertising (Bing Ads)?

Microsoft Advertising is an advertising service operated by Microsoft that allows businesses to display ads across Bing search results and partner websites and apps that make up the Microsoft Audience Network. Businesses like ours can use Microsoft Advertising to reach potential visitors and to measure, in general terms, how advertising campaigns perform.

3. Universal Event Tracking (UET) Tag

To measure the performance of any Microsoft Advertising campaigns, this website may include a small piece of code known as a Universal Event Tracking (UET) tag. The UET tag is a standard tool provided by Microsoft that allows advertisers to see, in aggregate, whether visits to a website followed an interaction with an ad, and to build remarketing lists based on general visit behavior (such as which pages were viewed).

The UET tag does not, on its own, tell us your name or identity. It works through cookies and similar identifiers tied to your browser or device, not through personally identifying details you have not otherwise provided to us.

4. What Data May Be Collected

Through Microsoft Advertising, data that may be collected or generated in connection with your visit can include:

• Pages you viewed on kektireshop.us and the general sequence in which you viewed them.
• Whether your visit followed a click on a Microsoft Advertising ad, and which ad or keyword was associated with that click.
• General technical information such as browser type, device type, and approximate location derived from IP address.
• Cookie identifiers used to associate this activity with your browser for measurement and remarketing purposes.

We do not receive a name, email address, or phone number through this tracking mechanism unless you separately provide that information to us directly, such as through our contact form.

5. Remarketing and Interest-Based Advertising

Remarketing allows an advertiser to show ads to people who have previously visited their website as those people browse other sites or use Bing. If Kek Tire Shop uses remarketing through Microsoft Advertising, it means that after visiting kektireshop.us, you may later see an ad related to Kek Tire Shop while using Bing or a site within the Microsoft Audience Network. This is a standard, widely used advertising practice and does not involve sharing your identity with unrelated third parties.

6. No Purchases or Transactions on This Site

We want to be explicit: kektireshop.us does not sell tires or any other product, does not display prices, and does not include a shopping cart, checkout, or payment process of any kind. Any advertising connected to this site is informational and brand-awareness oriented. Nothing on this website should be interpreted as an offer to sell a specific product at a specific price.

7. Legal Basis and Consent

Where required by applicable law, we rely on your consent — collected through our cookie consent banner — before advertising cookies associated with Microsoft Advertising are set on your device. You can decline advertising cookies at any time through the "Manage Preferences" option in the cookie banner, and doing so will not restrict your ability to read the informational content on this site.

8. How to Opt Out

You have several ways to limit or opt out of interest-based advertising related to Microsoft Advertising:

• Use the "Manage Preferences" option in our cookie banner to disable the advertising cookie category on this site.
• Visit Microsoft's own advertising opt-out page to control interest-based ads shown to you across Microsoft properties.
• Use industry opt-out tools offered by organizations such as the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), which allow you to opt out of interest-based advertising from multiple participating companies at once.
• Adjust your browser settings to block third-party cookies generally, as described in our Cookie Policy.

9. Microsoft's Own Privacy Practices

Microsoft Advertising operates under Microsoft's own privacy statement and advertising policies, which govern how Microsoft itself collects, uses, and safeguards data across its advertising network. Because Microsoft's practices are outside of our direct control, we encourage you to review Microsoft's published privacy and advertising materials directly for the most complete and current explanation of how the Microsoft Advertising platform works.

10. Changes to This Policy

We may update this Advertising Policy periodically to reflect changes in our advertising practices or in Microsoft Advertising's own tools and requirements. Any updates will be reflected by a revised "Last updated" date at the top of this page.

11. Contact Us

If you have questions about this Advertising Policy or our use of Microsoft Advertising, please contact us: